Selling a business online  

Selling businesses online is proving to be a great way for business owners to find buyers in a cost effective and reasonably effortless way. The creation of websites such as The Business Wizard is making the process even easier, and the increased competition is driving down the price. Selling a business online is now more simple and affordable than ever.  

The advantages of selling a business online as opposed to using the service of a business broker or agent are simple. The cost of listing the business for sale is much less which means that you can get started sooner and even use the service as a way of testing the market. Typical listing fees of business brokers range from $500 upwards, some will then even expect you to pay for your own advertising. Another big advantage is that when you sell your business online through sites such as The Business Wizard there is no commission to pay. Most business brokers will charge a commission of between 5% and 10%, some will even try for more. With any size of business this is quite a big chunk of your sale proceeds. With the online service what you sell for is all yours.  

Selling a business online is also much more cost effective than other methods of advertising. As most of you will probably know, newspaper advertising is extremely expensive and very short lived. In order to get a good response from newspaper advertising your advert needs to stand out from the hundreds of similar listings. The trouble with making the advert stand out is that it usually doubles the price. A good advert in a good paper will usually cost in excess of $100. This gives you exposure for usually no more than one day. When advertising your business for sale on The Business Wizard you have 6 months exposure from as little as $99 including GST.  

Another point to consider if weighing up the pros and cons between newspaper and internet are the demographics. With an advert in a publication such as a newspaper you are limiting your audience to the distribution area of that particular paper. When selling a business online you open up the doors to buyers from not only interstate but potentially anywhere in the world.  

At The Business Wizard we have buyers looking through our listings of businesses for sale from many different countries. Most of these buyers are people who will soon be entering Australia and need to purchase a business in order to meet business visa requirements. By advertising your business on sites such as The Business Wizard you have unlimited exposure and will find that you receive inquiries from buyers that traditional methods would not have reached.    

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Business for sale
Small Business for sale